Be The ChangeFitness
Coached by someone who's lived it. From 25 stone to the start line — we build the system that makes it stick.
Not sure which one fits? Take the 2-min quiz inside the application — it walks you to the right package.
200+ transformations · 5-star client reviews · Level 3 PT, Nutrition & S&C
Unsure whether you need in-person PT or online coaching? Book your free Fitness MOT →
Mums, dads, professionals and athletes who know what to do — and can't make it stick.
You've tried every diet that's being sold. You've lost the weight before. The problem was never losing it — it was keeping it. You don't need more motivation. You need an architecture that holds on your worst week, not just your best one.
You're not lazy. You're exhausted. There's a difference.
Anyone who truly wants to get better and make a change. But if any of these sound like you — I know your pain.
People think the issue is willpower. The truth is the architecture is wrong. You simply don't have the systems and habits to become the person you want to be. Every plan you've tried was built to work on your best days. This one is built to hold on your worst ones.
So I built the systems that got me out of it — training, nutrition, and the behaviour underneath both. Food built around your life, not against it. Training built around the kit you have. Coaching through the months no one talks about, not just the eight weeks before a holiday.
The Be The Change Method: training that fits, food you can live with, and weekly coaching that keeps you moving when life gets messy.
"Not a diet — a lifestyle change. Never once hungry, probably ate more than she did before."
Emma had lost her way and her confidence. Felt too far gone. The gym was never an option.
We built small, sustainable targets and fixed her relationship with food — family meals stayed the same, just not drowned in oils, cheese and sauces.
A year later she's almost 7 stone down. In the gym. Smashing cardio and weights.
"Without him, I don't think I would even have joined a gym."
Corrin had always struggled with weight and confidence. Anxious about the idea of walking into a gym.
We built a structured gym plan with the support to match — form videos reviewed every week, every movement explained, and a diet she could stick to.
She went on to be in the best shape of her life for her wedding — and today she's a fully-fledged gym girl.
"Rebuilding a mindset and a body — even while still battling cancer."
Gareth came in rebuilding his mindset and body to serve his goals — while still fighting cancer to this day.
We talked mind, strategies, and training that suited him. Designed meals he actually enjoyed and that fuelled him.
Today he's a marathon runner in the best shape of his life. Raising awareness for a cause that matters.
"Results I never thought possible."
Ex-army. Had lost the best version of himself. The things that used to work simply didn't anymore.
We designed the structure he could stick to and a regimen that made him feel at home. Stripped his body fat. Made him stronger than he'd been previously.
Learned more about training and his body in twelve weeks than in twenty years of experience.
"Taught me things no other coach has ever taught me."
Dean had always been in shape — but approaching 40, he'd lost his way. Fed up of the yo-yo diets and training plans.
We built a system with clear training priorities and fixed his nutrition to fit working life.
He's now in the best shape of his life — and doesn't need me, or any coach, anymore.
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Not sure whether you need in-person PT or online coaching? Start with the MOT. A free session with me at PureGym Blackwood — we test your health, your fitness, your strength and your gym competence. You'll learn how to do things properly, see exactly where you are, and leave with a scored report for your age group and a clear picture of what you actually need. Then you pick the lane — in person, online, or neither.
Free · PureGym Blackwood · MOT report included · In-person PT places by application
Free tools, no card required. Built on the same system I use with paying clients.
20+ recipes. 40+g protein per meal. Under 500 calories. The free entry to the system.
→The same calculator I use to set every client's starting macros. Protein locked at 2g per kg bodyweight. Instant.
→A month of emails. One real-world strategy each day to stay on plan. Built for life off-track.
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Great-tasting food. 20+ recipes. 40+g protein per meal. Under 500 calories.
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Apply for coaching, or book a free 30-minute call — we'll talk through your goals, your kit, and the right lane for you. No pressure. No pitch.
Unsure which you need? Book your free Fitness MOT →