Be The ChangeFitness
Be The ChangeFitness
Most coaching is built for an eight-week sprint. This is built for the rest of your life.
Most coaching is used to achieve a short-term goal — an 8-week holiday sprint, a reset after Christmas. People manage to lose a bit of fat using unrealistic, unsustainable methods. Then the rebound hits. The relationship with food and self gets a little more broken every cycle.
People think the issue is willpower. The truth is the architecture is wrong. You simply don't have the systems and habits to become the person you want to be.
I've created the systems, strategies and tools to help you become the version of yourself that's always been there. Real, adaptable change that transforms lives — the way it transformed mine.
My mission is to change the culture of coaching, fix the relationship with food, and give people the tools and roadmap to get there — and beyond.
— Julian
We create the habits and systems for you to succeed — identifying your personal motivations and goals first, so the plan is anchored to something real.
Bespoke training and nutrition, rebuilt for your life. A roadmap to get there — one phase at a time, not one crash at a time.
Meals built around foods you actually like, every one hitting your macros. Eat with the family. Eat out. Stay on plan.
Check-ins direct with me — video, voice notes, or written — and direct messaging when something comes up. One tap away.
Fixing your relationship with yourself, your food, and setting you up for a life of quality and possibility.
Wherever you walk in, coaching meets you there and takes you further. Nobody leaves training the way they started.
Beginner or advanced, the job's the same — find your next level, then coach you to it.
Training and nutrition rebuilt for your life, your kit, and your medical history — not a generic template.
Video, voice notes, or written. We review the data and tune the plan, every week, so it keeps working as your life changes.
Personalised meal options for your week — over 100 recipes in the system, thousands of possible combinations, all hitting your macros.
When something comes up — a holiday, a bad week, a menu you can't decode — I'm one tap away. No call centre, no junior coach.
Onboarding, the Methodology document explaining the system, and the roadmap workbook — so you always know the phase you're in and why.
Mums, dads, professionals and athletes who know what to do and cannot make it stick. People who've tried every diet and need a system that survives the rest of the year, not just an eight-week sprint. Mindset matters more than age or gender.
In as many ways as you want. I build the plan around foods you actually like and give you options for each meal based on your tastes. Eat the same meals every day, different meals every day, or my favourite — prep the same breakfast and lunch four to five days a week and have a different family dinner every night. All meals hit your macros.
In theory yes — in reality an 80/20 approach lands the results. 80% solid healthy food, 20% the stuff you don't want to live without. The coffee, the bar of chocolate, the Friday night meal out. That works in a deficit, in maintenance, and in growth. Built in from the start so we don't crash and burn long-term.
The plan is built around you, not against your life. Supermarket on-the-go options. Hotel and digs strategies. Travel-day templates. Bring the details to the check-in before — I'll give you a tailored plan for that week based on your hotel, your gym access, whatever you've got.
Fine. Training is programmed around your kit. Home gym, commercial gym, hotel gym, no gym at all — I work with what you have. You tell me on the questionnaire and I build it from there.
Three to five hours of training depending on your phase and goal. Plus 15 to 30 minutes for the weekly check-in. Designed to fit around a job and a family, not the other way round.
